The USP of the website should be defined clearly so the user gets an idea about it. It is important to know that the effectiveness of your VCI is measured on the basis of how many visitors have been converted into customers or subscribers. This can be illustrated by the results displayed for operating a range of marketing campaigns that target different Write Me An Assignment. For example an online software firm may see added value in creating a totally unique and fresh website design for their product that is clearly meant to lure towards an entirely new market, with a far wider reach.